Mountain Dew is a brand of soft drink owned by the American company PepsiCo and originating in America. Originally made in 1940 in Tennessee by bottlers Moses and Ally Hartman, it was revised by Bill Bridgeworth in 1958, with its contract being purchased by Tip, and undergoing further revisions to the formula in 1961 by William H. "Bill" Jones. It was eventually sold to the Pepsi company by 1964 and sold throughout America and Canada, and later to Japan by the 1980s. The product was popular worldwide as a result of its introduction especially amongst young people, largely due to its distinct citrus flavor via quenching thirst when drunken in gulps and consequentially providing a pleasant sensation. The brand name overall reflected the drink's refreshing taste.
Relation to the Metal Gear series
Mountain Dew, alongside AXE Body Spray, Doritos, fellow PepsiCo-brand Pepsi NEX, Bon Curry, and magazines from Weekly Famitsu, Dengeki PlayStation, Dengeki Games, and Weekly Shōnen Magazine were included in the Japanese version of Metal Gear Solid: Peace Walker as a joke on product placement. In the overseas versions, Mountain Dew was replaced by the lime soda. In addition, supplemental materials such as a DLC T-shirt advertising Mountain Dew (unlocked as an included passcode via special cans of Mountain Dew distributed in Japan that bear the likeness of various Peace Walker characters) and a briefing file covering Mountain Dew were cut from the overseas versions altogether, presumably for the same reason why Mountain Dew itself was replaced. The model viewer references its first revision of the formula for the drink in 1958.
Notes and references
- Mountain Dew on Wikipedia.